Director, Communications

New York, NY, United States | Full-time



BRAC is a global leader in developing and implementing cost-effective, evidence-based programs to assist the most marginalized people in extremely poor, conflict-prone, and post-disaster settings. These include initiatives in education, healthcare, microfinance, women and girls’ empowerment, agriculture, human and legal rights, and more. Headquartered in Bangladesh and working across 11 countries in South Asia and Africa, BRAC touches the lives of more than 100 million people worldwide.

Based in New York, BRAC USA is the North American affiliate of BRAC. BRAC USA provides comprehensive support to BRAC around the world by raising awareness about its work and mobilizing resources to support programs. BRAC USA works closely with international counterparts to design and implement cost-effective and evidence-based poverty innovations. It is an independent 501(c)(3) organization.


About the Position

The Director of Communications will report to the Senior Vice President overseeing a small and highly effective team consisting of a Digital Marketing Manager and Communications Officer. The Director will be responsible for executing BRAC USA’s and BRAC’s global communications strategy in the US and Canada through communications, marketing, and fundraising initiatives. This will include promoting BRAC through targeted campaigns, partnerships, virtual and live events, and media placements, as well as overseeing print and digital fundraising and marketing efforts. Effective collaboration with BRAC’s global, regional and country teams will be an essential driver of success, demanding strong relationship building skills.

BRAC USA seeks a highly motivated and entrepreneurial candidate to help grow the capacity of our organization, build our brand, and mobilize resources. A successful candidate will bring knowledge of and experience with working in coalitions, strengthening systems, brand building and advocacy, and retail-level fundraising. We seek a strategic thinker and inspiring leader, who is a resourceful, creative, and innovative storyteller. A strong candidate will possess a nuanced understanding of the development sector that they will leverage to communicate in an equitable and empowering manner. Importantly, they must demonstrate the ability to proactively develop and implement communications initiatives for a world facing new realities. 

Position Responsibilities

Strategy and leadership:

  • Inform BRAC’s communications strategy and oversee its adaptation and implementation in the US and Canada to reflect organizational goals and key metrics, redirecting efforts to respond to shifts in priorities and capacity, when needed.
  • Maintain the integrity of the BRAC brand and ensure communications materials are aligned with the organization’s style guide and values.
  • Prepare and present progress reports to BRAC USA senior leadership and board of directors, as requested.
  • During periods of urgency, develop crisis communications plans and participate in working groups with international colleagues to coordinate a rapid and agile communications response on behalf the larger BRAC family.


Fundraising and marketing:

  • Oversee work plan development and execution of editorial calendar for outreach and donor cultivation; channels include, speaking engagements, media placement, digital marketing, and direct mail appeals.
  • Oversee content-based and permission marketing campaigns for key audiences that include messages reflecting organizational priorities, particularly fundraising and brand awareness.
  • Develop outreach strategies for new donor acquisition and ongoing stakeholder engagement with individuals through various channels, including but not limited to: monthly e-newsletters, emails, social media, blog posts, publications, events, and speaking engagements.
  • Assist with donor cultivation and fundraising proposals for grant opportunities that mobilize resources to expand BRAC USA communications capacity.
  • Liaise closely with the Major Gifts team (individual giving) to develop campaigns and appeals that achieve fundraising success.


Brand building and public relations:

  • Position BRAC as a thought leader and expert in the international development space through targeted promotion of key program areas, with a focus on partnership building and earned media.
  • Develop proposals, presentations, speeches, talking points for BRAC USA leadership. Coordinate relevant opportunities for speaking engagements.
  • Create and execute a media outreach strategy, develop relationships with journalists and outlets, and ensure that internal systems effectively track all efforts.
  • Write and edit original content (Op-Eds, press releases, blogs) for development sector publications on BRAC’s programming, research, and innovations to build legitimacy and appeal to development sector partners and funders.


Institutional partner communications:

  • Develop, cultivate, and maintain relationships with key partners and stakeholders, including through the development of panels, presentations, research ventures, joint campaigns, and other forms of collaboration.
  • Ensure communications deliverables are met for institutional donors through the creation of communications plans as well as development and management of communications budgets.
  • Coordinate with BRAC colleagues internationally to develop capability statements, program briefs, case studies, research previews, videos, and presentations.
  • Oversee the development of communications guidelines for new institutional partners and coordinate their implementation with program teams to ensure external messaging expectations are aligned, requirements are met, and strong relationships are maintained.


Coordination and collaboration across BRAC family:

  • Develop and execute an ongoing internal communications program for BRAC USA that aligns with organizational values, establishes and reinforces core messaging, and empowers colleagues to serve as brand ambassadors.
  • Participate actively in workshops for communications staff across BRAC to build capacity, develop strategies, and key messages that advance BRAC’s global mission to strengthen the organizations’ reputation internationally.
  • Coordinate advocacy and fundraising campaigns with international colleagues/offices and adapt for different markets/needs.
  • Ensure coordination with Ultra-Poor Graduation Initiative team for messaging alignment, partner relationship management and advocacy efforts.



The ideal candidate should bring a long-standing commitment to poverty alleviation and the international development field and depth of communications, outreach, and nonprofit fundraising experience. Additional skills, experience and attributes include:

  • A track record of progressive growth in responsibility within communications and fundraising related functions.
  • Excellent verbal, visual, and written communication skills are required, as is the ability to break down complex arguments, distill key messages, and present them in a clear and succinct manner to multiple audiences, to include donors, partners, and other stakeholders.
  • Experience creating and executing innovative strategic communications and media outreach plans for a range of projects, initiatives, and campaigns.
  • Knowledge of communications and marketing best practices and tools. Experience with social media, blogs, websites, digital marketing, and CRM databases preferred.
  • Demonstrated ability to anticipate, prioritize, and manage tasks collaboratively with grace, agility and flexibility in a rapidly changing environment.
  • Strong project management skills, including the ability to prioritize and meet deadlines for multiple projects simultaneously.
  • Superb cross-cultural interpersonal skills, a history of forging strong relationships with diverse stakeholders and colleagues, as well as good listening skills.
  • A management style that is warm, collaborative, and focused on achieving results.
  • A client service orientation; able to support and amplify the work of program colleagues.
  • Exercises discretion and smart, independent judgment.
  • Bachelor’s degree in communications, journalism, marketing or other related field, Master’s preferred. Additional coursework and specialization in international development considered favorably.


How to Apply

Based in New York City, this is an outstanding opportunity to support a highly-effective nonprofit. BRAC USA will offer a competitive compensation package including base salary, bonus, health, 401k, and vacation benefits.

BRAC USA is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, religion, sex, national origin, disability, marital status or sexual orientation, in accordance with federal and state law.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

To apply, please upload your resume, cover letter, writing sample and references by May 31, 2020. Applications will be reviewed on a rolling basis.

No calls, emails, visits, or recruiters associated with this position, please.